Overview
This benchmark document provides a strategic overview of the current tourism landscape of Pakistan. It shall serve the purpose of a grander effort of enhancing the industry’s global competitiveness by identifying, scrutinizing, and accelerating efforts toward the resolution of key issues. The findings will support and validate many aspects of Pakistan’s tourism environment, as well as its investment potential and growth challenges.
The average per annum GDP contribution of tourism in Pakistan still hovers around less than 3 percent-far below its true potential despite nature’s finest gifts and the excellent geographical location of Pakistan in South Asia.
The best international practices, thought-provoking ideas. and locational mapping of hotels, rooms, and new places presented in this comprehensive version will help guide both citizens and investors in accurately capturing the tourism landscape and business potential of our motherland.